Forthcoming
The 4D methodology in practice
A first archive slot for essays on what is permanent in the model and what each new year asks of it.
Newsletter
Notes on brand, from Stockholm
Essays on the 4D methodology and European brand strategy — what's permanent in the model, and what each new year asks of it. One considered email, not many. Written by Annette; occasionally in Swedish, German, or French.
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Archive
Past issues
The archive is served through Beehiiv while a Sanity mirror remains available for later content integration.
Forthcoming
European brand strategy
A reserved Beehiiv archive slot for notes on strategy, leadership, and market context.
Forthcoming
From Stockholm
A reserved archive slot for occasional Swedish, German, and French issues.