The Four Dimensions, Now.
The 4D Branding model, brought up to date — what function, belonging, meaning, and responsibility demand of a company in 2026.
Speaking
Annette speaks across Europe on brand strategy and the 4D methodology.
Keynotes and on-stage conversations for boards, leadership teams, and design and business audiences — in English, Swedish, German, and French.
Showreel
[dev: video embed — CONFIRM: showreel exists or is to be produced (PRD Phase 2).]
Keynote topics (3–5)
Brand as a Leadership Tool.
Why brand is not a marketing deliverable but an instrument of leadership — for setting direction, making decisions, and aligning an organisation.
Managing Brand Me.
Personal branding for leaders, done with integrity — the four dimensions applied to a person, two decades after the book.
Brand in the Age of AI.
When function is automated and content is infinite, what is left to build a brand on. A working answer from the 4D school.
Repositioning Under Pressure.
Brand strategy for companies in transition — PE-backed, post-merger, or mid-turnaround. [CONFIRM: keep or cut.]
Past engagements
[dev: from Sanity `pastEngagement` — logo, event, year, country, language. CONFIRM: list of real past engagements.]
Leadership Forum
Leadership Forum
European leadership forum
2026 · SE · EN
Testimonials (event organisers)
[CONFIRM: real quotes — name, role, event.]
“Annette brings clarity to complex brand questions.”
Booking
Speaker bureaus: [CONFIRM: any bureau representation / exclusivity per market — PRD risk #4.]
Speaker one-sheet PDF, per language: [produce — PRD Phase 2]