Books

The books behind the 4D school

Two books anchor the lineage: Thomas Gad's founding text, 4D Branding, and Managing Brand Me, the co-authored extension that carried the method into personal branding.

Read about the 4D school Discuss a keynote

Lineage

4D Branding is Thomas Gad's founding book. Annette edited the manuscript and has carried the methodology forward in practice. Managing Brand Me is co-authored by Thomas Gad and Annette Rosencreutz.

Cover placeholder

4D Branding

Real cover scan required. Do not generate or download any image.

Cover credit as printed

Thomas Gad

[real cover scan required — do not generate, see ASSETS.md]

The founding text of the school

4D Branding

Author: Thomas Gad
Published: Financial Times Prentice Hall, 2001 · foreword by Richard Branson

The book that started the school. Thomas Gad's 4D Branding proposed that every brand lives in four dimensions at once — functional, social, mental, and spiritual — and that the durable brands are the ones coherent across all four.

Read the book page

Cover placeholder

Managing Brand Me

Real cover scan required. Do not generate or download any image.

Cover credit as printed

Thomas Gad and Anette Rosencreutz

[real cover scan required — do not generate, see ASSETS.md]

The co-authored extension into personal branding

Managing Brand Me

Authors: Thomas Gad and Annette Rosencreutz
Published: Momentum / Pearson, 2002 [CONFIRM: year — cited as 2002/2003]

The book that turned the four dimensions on the individual. Managing Brand Me took 4D thinking and applied it to a person — the first serious treatment of what the world would later, less carefully, call personal branding.

Read the book page