Featured essay
6 min read
Brand strategy in the Scandinavian tradition.
Co-author of Managing Brand Me and Thomas Gad's partner in building the 4D practice — carrying a school of thought forward for a new generation of European leaders.
The 4D school
A school of thought, still being written
4D Branding began with Thomas Gad's 2001 book. Annette built the practice alongside him and carries it forward today — the same four dimensions, asked of companies facing very different questions.
The books
4D Branding, the founding text — and Managing Brand Me, the book that took it personal.
Founding text
4D Branding
Thomas Gad
Co-authored extension
Managing Brand Me
Thomas Gad and Annette Rosencreutz
Annette speaks on
- The four dimensions, now
- Brand as a leadership tool
- Personal branding for leaders
- Brand in the age of AI
Brands from the Gad–Rosencreutz partnership and practice.
Logo placeholders — real logo files required
- Nokia
- SAS
- Procter & Gamble
- Deutsche Bank
- Vodafone
- Ericsson
Testimonial placeholder
“One real testimonial needed — quote, name, title, organisation.”
Notes on brand, from Stockholm
Essays on the 4D methodology and European brand strategy. One considered email — not many.