The founding text of the school
4D Branding: Cracking the Corporate Code of the Network Economy
The book that started the school. Thomas Gad's 4D Branding proposed that every brand lives in four dimensions at once — functional, social, mental, and spiritual — and that the durable brands are the ones coherent across all four.
- Autor
- Thomas Gad
- Veröffentlicht
- Financial Times Prentice Hall, 2001 · foreword by Richard Branson
- Verlag
- Financial Times Prentice Hall
- Gedruckter Cover-Credit
- Thomas Gad
Klappentext
The book that started the school. Thomas Gad's 4D Branding proposed that every brand lives in four dimensions at once — functional, social, mental, and spiritual — and that the durable brands are the ones coherent across all four.
The founding text
Published in 2001 with a foreword by Richard Branson, 4D Branding drew on Gad's two decades in advertising to argue that a brand is not a logo or a campaign but a relationship — and one that has to be understood in four dimensions. It introduced the Brand Mind Space, the model still at the centre of the practice today. Annette edited the manuscript and has applied and taught its framework for twenty-five years.
Zeitgenössischer Kommentar von Annette
[CONFIRM / Annette to supply or approve: 150–200 words on what in 4D Branding is still core, what has shifted, and how she applies it now. Suggested spine: the four dimensions are unchanged; what each demands of a company in 2026 is not. Function is now the floor, not the differentiator; the spiritual dimension is now simply expected.]
Schlüsselkonzepte
- the four dimensions
- the Brand Mind Space
- the 4D brand
Inhaltsverzeichnis
Verified table of contents required from the physical book before publication.
Probekapitel
email-gated [CONFIRM: rights to host an excerpt]
Rezensionen
[CONFIRM: pull quotes]
Kauflinks
[publisher / retailer URLs]