Tailor a lecture that fits your needs and intentions perfectly
Annette Rosencreutz is an inspirational, experienced and much appreciated lecturer on the topic of branding, personal branding, customer experience, leadership and employer branding. Annette has lectured for all typ of audiences: for top C-level business people in USA, Europe, South Africa etc., for employees in big enterprises on Customer Experience, for governments in countries and cities as part of a Place Branding initiative, for women entrepreneurs on international women’s leadership conferences. This just to name a few of the many different situations and topics within the area of “management of perception in peoples minds”, “lead with your personal brand”, customer experience”, “innovation”, “the human impact of the digital technology in today business on employees, customers and users”. Below are three typical types of lecturers. Beyond these feel free to ask for something special that fits your specific needs or situation.
Branding for startups
Typically a 2 hour lecture that is truly inspiring and boosted with insights for entrepreneurs. We give a perspective on branding, explaining how branding has totally changed today as a result of the impact of digital technology. We also teach entrepreneurs how to use branding techniques prior to developing the product as a way to maximize the success in the minds of people. This by learning what’s going on there in the first place and being able to manage peoples perception. We show examples how to accelerate the growth by doing tangible and simple things right when launching. The entrepreneurs have an opportunity to tap in to the mind of one of the most start-up experienced branding authorities in world. After the lecture and workshop we do very appreciated one-to-one sessions with the start-up teams when agreed, and in some cases agree to become advisory board member for selected start-ups.
Customer Experience for enterprises
For most enterprises Customer Experience has become one of the most interesting topics. We typically do a 2 hour lecture on the latest insights and mindsets on how to create a competitive advantage by becoming excellent in communicating, serving and giving value customers. We give the entire background based on latest brain research, social network research and behavioral changes caused by the impact of new digital technology: how the web, including the mobile devices has changed customer patterns. We introduce a technique to systematically “code” each an every customer touch-points, synchronizing it with the leadership intention and the enterprise brand, and all the touch-points with each other. The feedback of these Customer Experience lectures are enthusiastic expressions like: ” spot-on”, “amazingly simple and effective”, “a totally new approach, far beyond traditional marketing”, “a strategy to penetrate inside the consumers minds”.
Personal Branding in organisations
Annette Rosencreutz and Thomas Gad wrote the classic book on the subject when personal branding was just to become a hot topic : “Managing Brand Me – how to build your personal brand”. As lecturer in a 2 hour format Annette Rosencreutz shares all her vast knowledge on how to deal with your personal brand, including yourself motivation, finding your own drive in life and business, managing your reputation and make yourself “famous” in your world; being an interesting, social, mentoring role model to others, and becoming an interesting and admired person for other. All based on enhancing your personal authentic self. She introduces their method of how to build your own personal brand, with examples of well-known people and people in official positions. As a part of her lecture Annette usually does several interactive sessions in which you are able to explore your own personal brand potential, this can if you like, make you interested in doing the whole process – on your own with the help of the book or by joining one of the open – or one-to-one – Personal Branding Workshops. Business can have an interest in supporting their key people with Personal Branding, especially in business in which key sales people or consultants are becoming their own brands with the customers, at the same time as they are supposed to be co-branded with the company they work for. Personal Branding is an effective way to openly deal with the potential conflicts as well as great opportunities for these type of businesses.