Personal branding

People are tending to become more and more like brands, and brands for that matter are tending to become more and more like people. Commercial brands are becoming value brands, and they are "standing for something". But how about people: isn't it equally important for a person to stand for something? We know that this is true for artists and performers. But in business life also this is becoming more important every day.

Tom Peters pointed this out in his book Brand You some years ago, when he showed that the way to make a career in today's network organizations is to "be somebody" in order to get noticed and be selected for a project team. We carry on where Tom Peters left off. Moving on from the theory, we deal with the actual creation of your own brand and how to launch it successfully.

The problem with most of us is that we tend to go through life with many different sub-personalities. We adapt to different situations, pleasing different people in a way that makes life confusing, not only for our many different "audiences", but also for ourselves. In a more and more transparent world this is becoming a real problem.

To "stand for" something is crucial in order to become trusted and defined, and to "stand out" from the crowd is critically important: to get the attention you want, the partner you want, the career you want. It's also vital in order to get the invitations and offers in a consumer-driven market, where intelligent (and soon emotional) agents are shopping around on your behalf.

In today's value-driven network organizations it has become essential to know yourself in order to get the optimal fit between what the organization stands for and what you stand for yourself. At the same time it's necessary for you to communicate what you can contribute to the team: a good team is in effect a blend of different personal brands.

In Thomas Gad's book 4D Branding he introduced this methodology of creating your own "brand code" and optimally matching it against the "brand code" of your company and fellow workers. Now he fully develops this brand-matching method.

The Brand Me Method™ is a powerful NLP-based tool (Neuro-Linguistic Programming) for creating your own brand, using visual mental metaphors.

Who will benefit from the personal branding training program?

Well, of course, anyone who is interested in personal development and growth.

In the business area the Brand Me Method™ is very useful for a lot of different purposes:

• CEO development and preparation
• Individual leadership training
• Project team efficiency enhancement
• Career planning
• Sales training
• Customer Service training

Personal Branding workshops are offered on request for organizations, but we also have open workshops for individuals in groups of five-ten people. See "Program".

For more details and bookings:
welcome@brandflight.com