Countries, regions, cities, cultural events and institutions are all competing to get our attention and interest as audience, visitors, residents, and investors. We have a method to make them become strong relations brands. Here below are a selection of three sought for applications of Place & Cultural Branding.
Cities & Regions Branding
Cities and Regions and Countries are fighting about building interest and attraction. The value of getting attention, and becoming attractive to visitors, investors or residents can have a huge impact on the quality of life for residents and the public financial situation. Sometimes this type of branding can happen coincidentally. But usually there is a need for coordination between different stakeholders in the city, region or country in order to become a differentiated and attractive brand. The multitude of interests and the political aspects of this type of branding makes it important to have a process that integrates the different stakeholders and make them all involved and participating in the creation of the strategy. The activation of the brand and the implementation of the strategy becomes much easier when all & everyone important are already on board. Â
Cultural Institutions Branding
Cultural institutions have many different branding issues. The first is to get funded, publicly or privately. In this process it is as important to get attention and look attractive as it is with any venture. There is only one big difference and that is the lack of commercial aspect. Sometimes this type of branding can just happen coincidentally. But usually there is a need for coordination between different stakeholders of the Cultural Institution in order to become a differentiated and attractive brand. The multitude of interests and opinions makes branding of a Cultural Institution quite difficult. For this type of branding it’s essential to have a process that integrates different stakeholders and opinion makers, making all involved and participating in the creation of the brand strategy. The activation of the brand and the implementation of the strategy then becomes much easier, when all & everyone important are already on board. Â
Competence Cluster Branding
Comptence Clusters are fighting about getting interest and attraction…and critical mass. The value of getting attention, and becoming attractive to people working, investors and companies can have a huge cumulative impact on quality of the work and the position on the respective competence world market. Sometimes this type of branding can just happen coincidentally..as it seems like in Silicon Valley. But usually there is a need for coordination between different stakeholder to become a differentiated and attractive brand. The multitude of interests and the political aspects of this type of branding makes it important to have a process that integrates the different stakeholders and make them all involved and participating in the creation of the strategy. The activation of the brand and the implementation of the strategy then becomes much easier, when all & everyone important are already on board.