Do you have a strategy for your reputation? Personal branding is not only about standing out in social media. It’s about finding a new vision & meaning for your authentic self. Managing your reputation and personal goals well. Being proud of yourself and admired. There are many reasons why Personal Branding can be a huge advantage for you as an individual.Here are three sought after Personal Branding applications.
CEO & C-Level Reputation Branding
The members of the Executive Board (CEO, CFO, CTO, CMO, CIO, etc.) are usually powerful individuals: Their personal reputation and actions, image internally and externally are very important for the brand of the enterprise. This can also directly impact the valuation of the company on public markets and in M&A. It’s a classical co-branded situation, the brand of the business intertwined with the brands of the individual executives (especially the CEO). Basically the task is to match the personal brands of the executives with the brand of the enterprise. With a maximal outcome effect of co-branding for both. BRANDFLIGHT has a process for this. In our systems the Personal Branding and Company Branding are built on the same methodology so they are easily to match and use to create synergies with.
Most of us understand the power of an entrepreneur, founder and inventor as basis for a company brand. Leading with a strong vision and determination. In addition to having a brand for the company, it’s usually a good idea to have a brand for the entrepreneur as well. If it’s a newly started company or venture, it needs the trust and power of the personal brand(s) behind it. So it’s a good idea to do it as soon as possible. You are using the credibility of your personal brand; experience, personality, vision and mission. BRANDFLIGHT has a process for this. In our system the Personal Branding and Company Branding are built on the same methodology so they are able to match and create synergies.
Consultant & Sales Personal Branding
As a consultant, or a sales/marketing person, you are often working on your own with many personal relations outside the company. Sometimes you identify more with the client than the company you work for. At the same time you like the feeling of being part of a team with common visions, values etc. This is especially interesting if the company has a strong brand. It’s a classical co-brand situation the brand of the business intertwined with the brands of yourself. You need to be a strong brand yourself with a good reputation. Basically the task is to match the personal brand of yourself with the brand of your company, with a maximal outcome effect of co-branding for both. BRANDFLIGHT has a process for this. In our systems the Personal Branding and Company Branding are built on the same methodology so they are easy to use and will create synergies.