Branding for startups starts before developing the product. By long, deep, individual interviews. To create a sticky brand in people’s minds, you have to start finding out their wishes dreams and concerns. Most entrepreneurs doing this are in for a surprise… After this you can start inventing the product and the brand.
Branding for enterprises is a lot of things not thought about as branding. Such as customer experience, context innovation, IPO and M & A, new leadership intentions formulated and activated internally as employer branding, including a refreshed positioning.
Do you have a strategy for your reputation? Personal branding is not only about standing out in a good way in social media. It’s about finding a new vision & meaning for your authentic self. Managing your reputation and personal goals well. Being proud of yourself and admired.
Countries, regions, cities, cultural events and institutions are all competing to get our attention and interest as audience, visitors, residents, and investors. We have a method to make them become strong relations brands.